A kite surfer who somehow became stranded on a remote Santa Cruz County beach over the weekend kept his wits and turned to his natural surroundings to alert rescuers to his predicament.

The surfer used rocks on the beach to spell out “HELP,” Cal Fire officials said in a social media post on X. A private helicopter flying over the beach, south of Davenport Landing, spotted the message and called authorities, Cal Fire said.

In an image from video, emergency crews prepare to airlift a stranded kite surfer from a Santa Cruz County beach just yards away from the “HELP” message he created from rocks to alert would-be rescuers. (Cal Fire/X via Pagransen)

The stranded kite surfer was airlifted from the beach with the assistance of crews from Cal Fire, the Santa Cruz County Fire Department, the Santa Cruz Fire Department and the California State Parks.

Authorities described the beach as “somewhat remote,” which made access difficult. Cal Fire noted that the tide was also coming in during the rescue operation. The kite surfer was hoisted to the shore above the cliff and did not need medical attention, Cal Fire said on X.

Authorities did not provide information on how long the kite surfer had been stranded.